What is a beacon?
Beacons are devices that communicate with a consumer's smartphone. Built on the Bluetooth Low Energy or BLE platform, beacons send a packet of information identifying itself, and can be read by an enabled smartphone. These beacons can be placed on items such as display racks, artwork or yes, beer tap handles. With the right database behind it, this unlocks unlimited possibilities for proximity marketing. It is projected by 2020 there will be 50 billion (that's billion with a "B") objects connected to the internet, bringing the "Internet of Things" to life.