One approach: The consumer is on the couch, in their car or at their desk. You communicate the right message, just in the wrong environment. Awareness builds, connections are made and then time lapses...You hope that consumers will see some POS, recall your brand positioning and be inspired to purchase.
Our approach: The consumer enters an environment where your brand is available. Their smartphone vibrates with a message. The consumer is taken to brand developed content such as an equity video spot, tasting notes, a promotional offer or an enter to win contest...reminding them why they love your brand - just a moment before they make their decision.
Which way more effectively drives purchases behavior?